Branding

Deeper Blue Brand and Identity Creation

BRANDING

Your brand identity is the first point of contact with your customers, clients and the public. It conveys the values, purpose and personality of your company.

Right from the initial concept stages, we will help you to establish a clear direction and meaning for your brand. This will form the basis for your visual identity and its application throughout your company, forming brand guidelines and design for such things as: stationery, websites, marketing materials, signage, exhibition material, packaging and promotional items.

It all starts with logo design, a key component of your brand’s development and one of the most important aspects of your marketing and our creative team’s goal is to ensure that your new professional image sets you above the rest.

Whether you are looking for a new brand identity or just an update, we will help you to make that all important great first impression.

 

 

THE BRANDING PROCESS

Starting with a consultation we explore your objectives, company ethos and current brand. Our team will research your industry and competitors, building up a picture of your market. We can then create a new brand from scratch or modify your existing one with a new logo, strapline or “look and feel” across all of your marketing materials. If you have a new product or your business is a start-up, we can even help you come up with a new name that reflects your objectives.

BRAND STRATEGY

Looking to the long-term, we can help you to put together a defined strategy to ensure your brand message is consistent. We can research your target market, analyse your competitors, define your message and help you make the most of the different channels of communication.

BRAND DEVELOPMENT

Your brand is much more than just a logo. It’s how people see your business, products and services. We can create a new brand identity or refresh your existing one so that it works well across print, web, social media and more.

BRAND GUIDELINES

To help your people apply your brand consistently across all marketing materials, the creation of a set of brand guidelines is a handy tool that can cover everything from logo size, colour and supporting typography to the tone of voice in your communications, right through to your photography and illustrations.

LOGO DEVELOPMENT

Whether it is time to refresh your logo and bring it up to date or you need to establish a brand new identity across a range of formats, we’re experienced at developing unique and highly memorable logos and straplines.

NAMING

When you’ve got a new product or service, coming up with the right name is crucial – but it can also be one of the hardest parts of the process. We can assist you by brainstorming different ideas and researching relevant URLs.

ART DIRECTION, PHOTOGRAPHY & VIDEOGRAPHY

The right style of photography or promotional video can make or break a campaign. This is something we’re very passionate about and can help you plan in detail. With a number of tried and tested photographers and videographers, we’ve got a wealth of experience of managing video shoots as well as food, product and model photography, both in studio and on location.

GRAPHIC DESIGN & ILLUSTRATIONS

Our team of designers have a wealth of experience and can create a variety of different illustrations and graphics to bring your campaign to life. We work with a number of independent illustrators and can achieve just the right style to suit your brand and strategy. 

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