With the breakthrough of businesses interacting with customers on social media and mobile marketing, it’s safe to say email marketing has had its day, right? Wrong. Email marketing is still arguably the most profitable means of marketing, and here’s why:
Email marketing presents more opportunities for your business and drives a better return on investment. Your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
Why Your Company Can Benefit from an Email Marketing Campaign by DeeperBlue:
Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advert on television, or in a publication with no real control of who will see it. It gives you the ability to control exactly who sees your message by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to their needs.
2. Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content from DeeperBlue, your business will consistently build value. In doing so, you stay in the mind of your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
3. Easy to Share
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates, meaning your brand gains more exposure and credibility.
4. Results are Easy to Measure
Email marketing allows you to track and measure the success of any campaign with statistics, such as, delivery rates, open rates, click-to-deliver rates and subscriber retention rates. These statistics are more than just numbers and percentages, they are an insight into your customers behaviours and interests. You can use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards even more successful campaigns.
5. Cost Effective
The most appealing advantage of email marketing is the return on investment compared to traditional forms of advertising and marketing. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.
Working with DeeperBlue makes the process for creating and implementing engaging email marketing campaigns simple and cost-effective. We take a strategic approach with proper guidance and a strong message, so your company engages with its target audience.